GFK Pop Traffic Campaign

Challenge

A global affiliate network approached Adolaz Inc with a challenging goal: to scale their pop traffic campaigns for a restricted gambling offer that had been repeatedly rejected by mainstream ad networks. The client needed to:

• Find a reliable traffic source that would accept their vertical
• Achieve a positive ROI at scale
• Implement proper tracking and optimization for a high-volume campaign
• Navigate complex compliance issues across multiple geos

Previous attempts with other agencies had resulted in negative ROI and account suspensions on various platforms. The client was specifically interested in PropellerAds as a potential traffic source but needed expert guidance to make it profitable.

Solution

Adolaz Inc developed a comprehensive strategy leveraging PropellerAds' platform while implementing advanced optimization techniques:

1. Custom Tracking Setup: We implemented a sophisticated tracking system that allowed for granular analysis of traffic quality by source, country, device, and time of day.
2. Advanced Cloaking System: We developed a specialized cloaking solution that ensured the offer was only shown to qualified users while presenting compliant content to platform reviewers.
3. Bid Optimization Algorithm: We created a proprietary algorithm that automatically adjusted bids based on real-time performance data, ensuring optimal ROI across different traffic segments.
4. Creative Testing Framework: We implemented a systematic approach to testing different creatives and landing pages, rapidly identifying the highest-converting combinations.
5. Geo-Targeting Refinement: We developed highly specific geo-targeting parameters that focused on regions with the highest conversion potential while avoiding areas with high fraud rates.

Results

The campaign achieved exceptional results as evidenced by the PropellerAds dashboard:

Beyond these impressive metrics, the campaign delivered:

• A 215% ROI on total ad spend
• Consistent performance across a 3-month period without account restrictions
• Successful expansion into 12 additional geos that were previously unprofitable
• A scalable framework that allowed the client to increase daily budget by 5x

The GFK Pop Traffic campaign became one of the client's most reliable revenue sources, providing consistent returns even as other traffic sources experienced volatility.

Technical Implementation

A key factor in the campaign's success was our technical implementation:

• Server-Side Redirect System: We built a custom server-side redirect system that evaluated users based on multiple parameters before directing them to the appropriate landing page.
• IP and Device Fingerprinting: Our system identified and filtered out potential compliance reviewers and bot traffic, ensuring ad spend was focused on real potential customers.
• Dynamic Landing Pages: We implemented landing pages that automatically adapted their content based on user parameters, improving relevance and conversion rates.

Client Testimonial

"Adolaz Inc transformed our approach to pop traffic. What was previously a loss-making channel became one of our most profitable traffic sources. Their technical expertise in tracking, cloaking, and optimization made all the difference. We've now expanded our collaboration to include additional traffic sources and verticals."

— Head of Media Buying, Global Affiliate Network