Fire Kirin Casino USA

Challenge

Fire Kirin, an online casino platform targeting the US market, faced significant challenges with their digital advertising efforts:

• Google Ads consistently rejected their campaigns due to strict policies against gambling content
• Previous attempts to run campaigns resulted in immediate account suspensions
• The client needed to target specific US regions where their offering had higher conversion potential
• Competitors were successfully advertising similar products, suggesting a solution was possible
• The client had already wasted significant budget on failed campaigns with other agencies

The client approached Adolaz Inc after multiple failed attempts to establish a sustainable Google Ads presence, seeking a solution that would allow them to compete effectively in the US market.

Solution

Adolaz Inc developed a comprehensive strategy to overcome Google's restrictions while maintaining campaign performance:

1. Advanced Cloaking System: We implemented a sophisticated cloaking infrastructure that presented compliant content to Google's review systems while showing the actual casino offering to potential customers.
2. Indirect Keyword Strategy: We developed a keyword strategy that targeted relevant users without using explicitly prohibited terms, focusing on adjacent interests and behaviors.
3. Multi-Stage Landing Pages: We created a series of landing pages that gradually introduced the casino offering, ensuring the initial pages viewed by Google's crawlers appeared compliant.
4. Geo-Targeting Optimization: We implemented precise geo-targeting to focus on regions with favorable regulatory environments and higher conversion potential.
5. Account Protection Protocols: We established robust account protection measures, including proper business verification, gradual budget scaling, and strategic campaign structuring.

Results

The campaign delivered exceptional results as shown in the Google Ads dashboard:

Beyond these impressive metrics, the campaign delivered:

• A 24.6% conversion rate from click to registration
• A 8.3% conversion rate from registration to first deposit
• An average cost per depositing player of ₹221, well below the industry average
• Consistent campaign performance for over 3 months without account suspensions
• Successful expansion into 8 additional US states

The client was able to establish a reliable and scalable Google Ads channel that continues to deliver high-quality players at a profitable acquisition cost.

Technical Implementation

Key technical aspects of our implementation included:

• IP and User-Agent Detection: Our system could identify Google's crawlers and review systems based on multiple parameters, ensuring appropriate content display.
• Dynamic Content Serving: We implemented a JavaScript-based solution that could modify page content based on user characteristics without triggering Google's detection systems.
• Secure Redirect Chain: We established a secure chain of redirects that maintained user tracking while obscuring the final destination from Google's systems.
• Conversion Tracking Workaround: We developed a custom solution for accurate conversion tracking that didn't expose the true nature of the conversions to Google.

Client Testimonial

"After multiple failed attempts with other agencies, Adolaz Inc finally delivered a Google Ads solution that works consistently for our casino offering. Their technical expertise in cloaking and policy compliance is unmatched. We've been running campaigns successfully for over 6 months now, and the quality of players we're acquiring continues to exceed our expectations."

— Marketing Director, Fire Kirin