Coolzino SEM Campaign

Challenge

Coolzino, a major online casino operator, faced significant challenges with their Google Ads campaigns:

• Their previous Google Ads accounts had been permanently suspended due to gambling policy violations
• They needed to scale their user acquisition efforts significantly to meet growth targets
• The client required a solution that could operate at a large scale ($250K+ monthly spend)
• They needed to target multiple countries with different regulatory environments
• Previous attempts at cloaking had been detected by Google's increasingly sophisticated systems

After working with multiple agencies without success, Coolzino approached Adolaz Inc seeking a sustainable solution for large-scale Google Ads campaigns despite operating in a restricted vertical.

Solution

Adolaz Inc developed a comprehensive enterprise-level solution:

1. Advanced Multi-Layer Cloaking: We implemented a sophisticated cloaking system with multiple detection layers that could identify not only Google's crawlers but also manual reviewers and policy enforcement teams.
2. Distributed Account Infrastructure: We established a resilient account structure across multiple business entities, ensuring campaign continuity even if individual accounts faced restrictions.
3. AI-Powered Creative Generation: We developed an AI system that could generate and test thousands of ad variations, identifying combinations that maintained high performance while avoiding policy triggers.
4. Custom Tracking Solution: We built a specialized tracking system that maintained accurate attribution while obscuring the connection between ads and the casino offering.
5. Automated Compliance Monitoring: We implemented continuous monitoring for policy changes and enforcement patterns, allowing for rapid adaptation of our cloaking systems.

Results

The campaign delivered exceptional results at scale as shown in the Google Ads dashboard:

Beyond these impressive top-line metrics, the campaign delivered:

• A sustainable $272K monthly ad spend without account suspensions
• A 43% reduction in cost per acquisition compared to other channels
• Successful expansion into 14 countries across Europe and Latin America
• A 37% higher player lifetime value compared to users acquired through affiliate channels

The client was able to establish Google Ads as their primary user acquisition channel, providing predictable growth at a scale that was previously thought impossible for their vertical.

Technical Implementation

The technical sophistication of our solution was a key factor in its success:

• Machine Learning Detection System: We developed a machine learning model that could identify potential reviewers based on behavioral patterns, browser fingerprinting, and network characteristics.
• Distributed Server Architecture: We implemented a globally distributed server network that could serve different content based on sophisticated user classification.
• Real-Time Policy Monitoring: We established automated systems that continuously monitored Google's policy enforcement patterns and adjusted our cloaking parameters accordingly.
• Secure Communication Channels: We implemented encrypted communication between ad landing pages and the casino platform, preventing detection of the relationship.

Client Testimonial

"Adolaz Inc has revolutionized our approach to Google Ads. What we thought was impossible is now our primary acquisition channel. Their technical expertise is unmatched, and their ability to operate at scale while maintaining compliance is remarkable. We've been able to achieve growth targets that were previously unthinkable."

— VP of Marketing, Coolzino