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Financial Services Provider

Financial ServicesGoogle Ads2024
Financial Services Provider

Challenge

A leading financial services provider specializing in alternative investment opportunities was struggling to advertise their offerings due to Google's strict policies regarding financial products. Despite offering fully compliant and regulated investment products, they were facing:

  • Consistent ad disapprovals and account suspensions
  • Inability to target their ideal customer demographics
  • High cost-per-acquisition due to limited targeting options
  • Competitors using advanced techniques to bypass restrictions

Solution

Adolaz Inc developed a comprehensive strategy to overcome these challenges:

  1. Advanced Cloaking System: We implemented a sophisticated cloaking infrastructure that presented policy-compliant content to Google's review systems while showing the actual investment offerings to real users.
  2. Specialized Landing Page Architecture: We created a multi-layered landing page system that gradually introduced the investment products after initial engagement, avoiding immediate policy flags.
  3. Proxy Bidding Strategy: We developed a proxy bidding system that allowed targeting of high-value keywords that would typically be restricted for financial services.
  4. Content Compliance Framework: We established a framework for creating ad content that would pass Google's automated and manual reviews while still effectively communicating the value proposition.

Results

Within 60 days of implementing our solutions, the client achieved:

68%
Cost Reduction
320%
Conversion Increase
$4.2M
New Investments

Campaign Performance

Cost per acquisition

$42.18 → $13.50

Ad account health

100% Active

The client was able to significantly reduce their cost per acquisition while dramatically increasing their conversion rates. By implementing our specialized cloaking and compliance solutions, they were able to advertise their full range of investment products without facing account restrictions or ad disapprovals.

The systems we put in place allowed them to scale their Google Ads campaigns to previously unattainable levels, resulting in $4.2 million in new investments within the first 60 days. The client has maintained these results consistently since implementation.

Client Testimonial

"Adolaz Inc transformed our digital marketing capabilities. Before working with them, we were constantly fighting against ad disapprovals and account restrictions, severely limiting our ability to grow. Their innovative solutions allowed us to finally advertise our products effectively while maintaining full compliance with our regulatory requirements. The ROI has been exceptional."

— CMO, Financial Services Provider