Mobile App Growth Strategy

Challenge

A mobile gaming company with a new app faced significant challenges in the highly competitive Indian market:

• Their app had been rejected multiple times from mainstream ad networks due to its gambling-adjacent content
• Previous user acquisition efforts had resulted in low-quality installs with poor retention
• The client needed to achieve aggressive growth targets to secure their next funding round
• Attribution was problematic due to the complex user journey and multiple touchpoints
• The app contained elements that violated Google and Facebook policies

The client had already spent over $200,000 on user acquisition with disappointing results and needed a partner who could help them navigate the complex regulatory landscape while delivering quality users at scale.

Solution

Adolaz Inc developed a comprehensive growth strategy that addressed both the technical and marketing challenges:

1. Advanced Attribution Setup: We implemented a sophisticated AppsFlyer configuration that provided accurate attribution across multiple channels, even when users took indirect paths to installation.
2. Policy-Compliant Creatives: We developed a two-tier creative strategy with compliant ads for initial acquisition, followed by more direct messaging post-install.
3. Custom Cloaking Infrastructure: We built a specialized cloaking system that presented different app experiences to ad network reviewers versus real users.
4. Multi-Channel Acquisition Strategy: We diversified traffic sources across both mainstream and alternative ad networks to reduce dependency on any single platform.
5. Retention Optimization: We implemented a data-driven approach to optimize for user retention and lifetime value rather than just install volume.

Results

The campaign delivered exceptional results as shown in the AppsFlyer dashboard:

Beyond these impressive top-line metrics, the campaign delivered:

• A 43% improvement in 30-day user retention
• A 68% reduction in cost per paying user
• Successful expansion into previously untapped user segments
• A 310% increase in organic installs due to improved ASO and viral effects

The client successfully secured their next funding round based on these growth metrics and has since expanded their collaboration with Adolaz Inc to include additional apps in their portfolio.

Technical Implementation

Key technical aspects of our implementation included:

• Custom SDK Integration: We developed a proprietary SDK that worked alongside AppsFlyer to provide enhanced attribution capabilities for non-standard acquisition channels.
• Dynamic App Configuration: We implemented a system that could dynamically modify the app's behavior and appearance based on the user's acquisition source and profile.
• Fraud Prevention System: We built sophisticated fraud detection mechanisms that identified and filtered out low-quality installs, ensuring budget was spent on genuine users.

Client Testimonial

"Working with Adolaz Inc transformed our user acquisition strategy. Not only did they help us navigate the complex regulatory landscape, but they also delivered growth metrics that exceeded our most optimistic projections. Their technical expertise in attribution and cloaking was particularly valuable, allowing us to access channels that were previously unavailable to us."

— CMO, Mobile Gaming Company